Family law clients search with urgency and intention. ORSA puts your firm in front of them at the exact moment it matters.
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What we do
We specialize in one thing: helping family law firms generate more qualified consultations through Google Ads. No generalist approach, no guesswork. A focused strategy built around how people actually search when navigating divorce, custody, and family legal matters.
Our Services
01
We map the search landscape for your practice area and market, building a structure designed to capture intent, not just impressions.
02
Ongoing optimization of bids, keywords, ad copy, and targeting; always a clear view of what's driving consultations and what's not.
03
Traffic is only half the equation. We advise on the landing page experience to improve conversion rates and reduce wasted spend.
Every keyword list, every ad, every bid adjustment is shaped by years of experience in legal paid search. We don't split focus across industries. Family law is all we do — and that depth shows up in your results.
About ORSA
Why family law
People searching for a divorce or custody attorney aren't browsing. They're ready to act. Paid search captures this intent better than almost any other channel.
Most agencies treat family law like any other vertical. ORSA understands the nuances that generic agencies miss: sub-practice areas, geography, seasonality.
Legal clients carry high lifetime value. A well-run paid search campaign can deliver a strong return, and we build our reporting to make that visible.
Family law queries are specific. With the right negative keyword strategy and match types, your budget works harder with significantly less waste.
How it works
We learn about your firm, your market, your current marketing, and what success looks like. No pitch; just a real conversation about fit.
We build the campaign structure, research your keyword landscape, write ad copy, and configure tracking. All before a dollar is spent.
Campaigns go live, and we actively manage them month-over-month, with clear reporting so you always know where your budget is going.
Let's talk about your firm and what paid search can do for it.
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