Performance marketing
built for family law
Family law clients search with urgency and intention. ORSA puts your firm in front of them at the exact moment it matters.
Book a Free Discovery Call
Family law clients search with urgency and intention. ORSA puts your firm in front of them at the exact moment it matters.
Book a Free Discovery Call
We specialize in one thing: helping family law firms generate more qualified consultations through Google Ads. No generalist approach, no guesswork. A focused strategy built around how people actually search when navigating divorce, custody, and family legal matters.
We map the search landscape for your practice area and market, building a structure designed to capture intent, not just impressions.
Ongoing optimization of bids, keywords, ad copy, and targeting; always a clear view of what's driving consultations and what's not.
Traffic is only half the equation. We advise on the landing page experience to improve conversion rates and reduce wasted spend.
Our entire practice is legal paid search, built around family law. Every keyword list, every ad, and every negative comes from years inside legal accounts — and that depth shows up in your results.
About ORSA
People searching for a divorce or custody attorney aren't browsing. They're ready to act. Paid search captures this intent better than almost any other channel.
Most agencies treat family law like any other vertical. ORSA understands the nuances that generic agencies miss: sub-practice areas, geography, seasonality.
Legal clients carry high lifetime value. A well-run paid search campaign can deliver a strong return, and we build our reporting to make that visible.
Family law queries are specific. With the right negative keyword strategy and match types, your budget works harder with significantly less waste.
Family Law — Southern California
New campaign built from scratch. First conversion in 2 days. Fully booked within three weeks.
“We paused the ads because they performed so well that we are at capacity.”
Book a free discovery callEstate Planning — Southern California
37 paying clients in 9 months. From 1 sale to 10 in a single month.
Monthly clients closed — Sep 2025 to May 2026
Now 20–28 new qualified leads per month. Google Ads is the firm’s primary growth channel.
Book a free discovery callPersonal Injury — Vermont
Four years at a flat budget. Monthly leads grew from near zero to 8–13 per month.
Consistent delivery at a flat $1,800/mo budget throughout the full engagement.
Book a free discovery callMost agencies hide their pricing or bill a percentage of your ad spend. We don't. Flat monthly retainers, so you always know exactly what you're paying. Month-to-month, with no setup fees.
Tier 1
Up to $10,000/mo ad spend
Tier 2
$10,000 – $25,000/mo ad spend
Tier 3
$25,000+/mo ad spend
All plans include
Add-On
Local Services Ads (LSA) Management
Profile optimization, review strategy, and dispute handling. LSA complements Google Search Ads by capturing high-intent local leads — and ORSA can manage both under one roof.
Not sure which tier fits your spend? We'll map it out together on the discovery call.
We learn about your firm, your market, your current marketing, and what success looks like. A real conversation about fit — no pitch.
We build the campaign structure, research your keyword landscape, write ad copy, and configure tracking. All before a dollar is spent.
Campaigns go live, and we actively manage them month-over-month, with clear reporting so you always know where your budget is going.
Let's talk about your firm and what paid search can do for it.
Book a Free Discovery Call